Directed by Pablo Larrain
This was a highly fictional but well told story based on the actual ad campaign run by the Chilean opposition to overthrow dictator Augusto Pinochet in 1988.
Gael Garcia Bernal plays a chill Don Draper type who skateboards around with a rattail and pitches over the top commercials for soda companies during his day job. On the side, he is recruited by a lefty organization to come up with a campaign to encourage Chileans to vote “No” during the 1988 referendum. While still skateboarding around with a rattail.
The film was also shot in 1:33:1 using 80’s U-Matic cameras so everything looks rather seamless when cutting to actual footage and has a pretty authentic vintage news camera vibe throughout. Which could be a little distracting but fortunately the substance outweighs the style in this case.
Highly recommended if you’re a fan of democracy and political thriller type movies or just vintage ad campaigns. This was also up for Best Foreign Film at this years Academy Awards but I guess people would rather be total downers and watch Michael Haneke films instead.